UNiDAYS is a student-only shopping app with over 13 million users. After the initial trial, their members will have access to Readly’s 6,900 titles, including GQ, Vogue, Cosmopolitan, The Week, Total Film, Psychologies, and Men’s Fitness, at a discounted rate (15% off for six months).
Marie-Sophie von Bibra, Chief Marketing Officer at Readly said: “We are delighted to partner with UNiDAYS to give students the opportunity to read the broad range of content on our app. From inspiring a passion, and supporting their learning, to entertainment. We know students love to read and seek digital solutions for trusted journalism, together we are making this a more valuable and rewarding experience and inspiring the next generation of professionals.”
Alex Smith, Head of Growth at UNiDAYS added: “Our partnership provides our members with a fantastic option for reading magazines at a cost-effective price point. As students continue to feel the squeeze on their disposable income, we know that every penny counts – Readly offers a great way for them to stay up to date on the latest news and trends without breaking the bank. With so much content on offer, our members will be spoilt for choice.”
Readly’s partnership portfolio includes brands such as Barclays, Diet Coke, Samsung, McDonald’s, Three, and TUI.
Tag: Launch
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Readly partners with UNiDAYS to reach students
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Immediate adds to their Disney portfolio
The new title contains activities to help little ones on their own self-discovery and the realisation that everyone is magical in their own unique way.
Rachel Clare, Immediate Media’s Youth & Children’s Publisher said: “Disney’s Encanto has been a major hit on the streaming platform Disney+ and we’re thrilled to be bringing the magic to children’s physical world with brand-new Encanto magazine. We have an exciting line up of issues and gifts with plenty of games, puzzles, music and magic along the way.”
The first issue of Encanto magazine is on sale from 15 March 2023, available at newsagents and most major supermarkets. It is also available online.
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New member highlight: 1919
The digital-only special interest site, launched in June 2021, shares in-depth interviews, features, and exclusive news stories on policing, crime, politics, public policy, and current affairs. Their most popular stories this month were followed up by a range of newspaper and online titles, including the BBC.
1919 is funded by the Scottish Police Federation and its ongoing operation is overseen by former national newspaper political editor Alan Roden, director of Quantum Communications. The magazine is editorially independent and is led by head of content Gemma Fraser. The editorial team includes experienced national journalists Christine Lavelle, Adam Morris, and Tom Martin. There are also opportunities for freelance reporters and photographers to contribute, helping to support Scotland’s successful media industry.
Alan Roden, Director of Quantum Communications, commented: “There was some scepticism when 1919 first launched, but that swiftly evaporated when people saw our product. We have assembled a team with decades of journalistic experience that most newsrooms can only dream of, and we have struck a balance with content that appeals to both police officers and the general public. Our articles have also been cited in parliament. 1919 is proof of what can be delivered when investment is made in quality journalism – we’re all incredibly proud.”
1919 is published on the first Tuesday of every month, view the most recent issue here.
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Vogue and Snapchat collaborate for Fashion Week
Custom designed rooms showcase exclusive designs from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu, and Versace. The body of work sets out to illustrate how physical fashion designs can be enhanced and transformed through innovative digital experiences and custom Snapchat Lenses.
Edward Enninful, Editor in Chief, British Vogue and European Editorial Director, Vogue said: “Bringing the quality and vibrancy of the Vogue x Snapchat: Redefining the Body exhibition to London is a joy. London is a fashion capital for a reason: we house some of the most exciting, creative and cutting-edge talent the industry has given rise to today. Through curating this unique exhibition I am reminded once again of the exciting new frontiers fashion has to offer, and with a partner like Snap we are able to push the boundaries on what is possible for our audience to experience.”
Evan Spiegel, Co-Founder & CEO, Snap Inc. added: “We’re so grateful for the opportunity to partner with British Vogue to bring fashion to life in augmented reality on London’s Regent Street. We can’t wait for visitors to immerse themselves in the creative genius of the world’s top designers and try on iconic outfits in AR.”
Snapchat users around the world can join in, as try-on lenses from the designers are available in the app. When the exhibition made its debut in Paris last year the lenses were used more than 48 million times.
You can experience Vogue x Snapchat: Redefining the Body on Regent Street from 18 February to 5 March 2023. Find out more here.
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New Scientist unveils creative solutions division
CoLab brings together award-winning editorial skills, creative designers, and an experienced project management team to work with brands. The division’s mission is to shape rich, engaging stories that focus on science-based themes including sustainability and the environment. These stories show how clients operate, how their products and innovations work while showcasing clients’ thought leadership. They explore the challenges clients have solved and the future of their industries.
CoLab’s approach uses a fact-based reporting style that echoes the authority and credibility of the New Scientist brand.
Adrian Newton, New Scientist’s Commercial and Events Director said: “In this world of fake news and misinformation, there is huge demand for spaces reserved for products and services founded on science and technology, New Scientist CoLab is that space.”
“Britain’s economy is built on evidence-based science and technology and many clients want their messaging to appear in an environment that amplifies these values and attracts an audience that shares them” adds Newton.
The CoLab team creates commercial video, and print and digital content that is produced to New Scientist’s standards and values. It offers a wide range of ancillary services including campaign planning and optimisation, social media options, and high-quality design.
On the launch, CEO Nina Wright said: “New Scientist CoLab is our investment in marketing and advertising that is clever, current, and enlightening but also transparent and evidence-based. Our influential audience demands that and CoLab will help clients engage with them.”
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National Geographic launches new title for pre-schoolers
National Geographic is launching a new magazine aimed at children aged 3-6: National Geographic Little Kids magazine.
Each issue of National Geographic Little Kids magazine will be contain activities, colourful photos, fun facts and exciting puzzles about wildlife, culture and the natural world. Based on the results of a 2019 National Geographic Kids reader survey, 95% of readers’ parents believe conservation is important to their family.
- Pre-school titles have shown strong resilience in the face of the cost-of-living crisis with YoY RSV up 4.1%
- Rise of home working has allowed parents to spend more time with family but has created a need to keep children occupied
- Sustainability and environmental impact are now key concerns for shoppers and their families
On the launch of National Geographic Little Kids magazine, Managing Director Peter Johnson says, “Our mission is to educate people on the world’s social and environmental issues. Empathy develops in children as early as 2 years old so teaching children to care for our planet and the natural world can’t start soon enough. With National Geographic Little Kids magazine, we’ll show them how to do this in a fun and entertaining way. We feel National Geographic Little Kids is something vitally needed and wanted in the market as parents look for ways to teach their children about our wonderful, diverse, natural world.”
The new title will be on sale from 23 January 2023, priced £3.99, and published 13 times a year.