CoLab brings together award-winning editorial skills, creative designers, and an experienced project management team to work with brands. The division’s mission is to shape rich, engaging stories that focus on science-based themes including sustainability and the environment. These stories show how clients operate, how their products and innovations work while showcasing clients’ thought leadership. They explore the challenges clients have solved and the future of their industries.
CoLab’s approach uses a fact-based reporting style that echoes the authority and credibility of the New Scientist brand.
Adrian Newton, New Scientist’s Commercial and Events Director said: “In this world of fake news and misinformation, there is huge demand for spaces reserved for products and services founded on science and technology, New Scientist CoLab is that space.”
“Britain’s economy is built on evidence-based science and technology and many clients want their messaging to appear in an environment that amplifies these values and attracts an audience that shares them” adds Newton.
The CoLab team creates commercial video, and print and digital content that is produced to New Scientist’s standards and values. It offers a wide range of ancillary services including campaign planning and optimisation, social media options, and high-quality design.
On the launch, CEO Nina Wright said: “New Scientist CoLab is our investment in marketing and advertising that is clever, current, and enlightening but also transparent and evidence-based. Our influential audience demands that and CoLab will help clients engage with them.”