Tag: Launch

Eddie Hearn: Don’t Call It a Mid-Life Crisis will reflect on his own fitness journey, as well as some of the most pertinent matters relating to mental health, and valuable insights from inside the world of boxing. Hearn will also interview influential figures from the world of sport and entertainment.

The Men’s Health UK website – which has a monthly global reach of 14 million – will host the new column, whilst those who subscribe to the brand’s newsletter will get early access to Hearn’s insights, receiving it 48 hours before anyone else. He’ll also work on the successful How I Build My Body franchise, which will see Hearn feature in content on both the brand’s YouTube channel and print magazine.

Hearn commented: “About 18 months ago I decided to focus more on my physical health and wellbeing. I was working myself into the ground. I was overweight, my diet was terrible, and my training was sporadic. Now, I’ve virtually cut out all alcohol, train five days a week, and have lost 10kg. It’s still a work in progress, but I feel better both physically and mentally. This is why I want to write for Men’s Health, to share my journey, to show that if I can find the time so can you.

“Hopefully, what I talk about will resonate with the Men’s Health reader, and inspire those who want to improve their lives, and increase performance and longevity. I used to think that success was about wealth, but now I think success is the way you feel when you get up in the morning – I’ve never yet found anyone who’s improved their health and fitness and not performed better in life. As for me, I’m just getting started.”

Robert Hicks, Men’s Health UK Executive Editor – Digital, added: “We’re really excited about the inspirational insights and content that will be available to our readers. Strip everything back and Eddie Hearn isn’t that different to a lot of men. He’s in his mid-40s with a family and a hectic work schedule. Trying to find the time to exercise is a problem so many of us face, and Eddie’s no different.

“Over the coming months you’ll see a side to Eddie that not many people get to see. From dealing with online negativity, to how he looks after his mental health, to fronting up to issues around body image and his own mortality – there’s no topic off limits and he’ll talk about it in a way only he can.”

The first installment of Eddie Hearn: Don’t Call It A Mid-Life Crisis is available from 19of May for newsletter subscribers and the 22 of May site wide.

To sign up to the Men’s Health UK newsletter and get early access to the column, click here.

Photography: David Venni | Men’s Health UK

Rebecca Dubock, Process Portfolio Editor commented: “We know how much our readers love arrowwords, so we’ve brought out a bumper new magazine devoted to these moreish puzzles.”

John Simmonds, Publisher added: “Seemingly simple from the outside, the Puzzles category presents an ever-changing landscape, so to maintain our trajectory of market share growth we keep a close eye on changing audience preferences. The launch of Arrowwords Collection is a great example of our ability to react to market conditions and the team’s mission to give the puzzling public more of what they want.”

Working On It, a weekly newsletter from employment reporter Evie Breese, will provide readers with a roundup of the most important stories about pay, workers’ rights, work/life balance, the future of work, and recruitment.

Survival Guide, cost of living reporter Isabella McRae, aims to help readers navigate the cost of living crisis, bringing the latest news, money-saving tips, uplifting stories showing the strength of communities, and ways to take action on the issues its readers care about. It will cover difficult topics, but its purpose is also to bring hope. The Big Issue hopes the newsletter will remind people that change is possible.

Alastair Reid, Digital Editor, Big Issue commented: “I’m delighted to get these newsletters out there to give readers support through these difficult times. Our employment and cost of living articles have been attracting visitors in the hundreds of thousands so it makes sense to provide the information direct to people’s inboxes, as well as the best from other publishers and resources. Along with new ventures like Big Issue Recruit, we at Big Issue Group have been giving support to some of the most vulnerable people in the country for more than 30 years, so I’m proud our editorial output can serve the same purpose.”

If you would like to support Big Issue vendors you can buy a copy from your local vendor or, you can subscribe online. If you buy a subscription and allocate it to a vendor via the vendor map, the vendor receives 50% of the net profits.

We will be hosting six practical and interactive half-day courses, designed for marketers working in B2C and B2B media, and will include the latest in best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.

Each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.

The courses will be in central London and take place from 10.30 to 15.30.

Dates and topics:

• 20^th April: An introduction to the art and science of subscriptions
• 1^st June: Profitable strategies for engaging and retaining customers
• 6^th July: Who is my customer? Audience development and customer targeting in subscriptions
• 15^th September: The secret to successful subscription campaign planning 
• 19^th October: Building brilliant customer relationships through effective personalisation and first-party data
• 15th November: Supercharge your social and community networks for subscription success 
  

Member and non-member rates available. Find out more here.

The PPA announces its plan to launch a stand-alone Next Gen board to help shape the future of the industry. This is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest media sector.

Designed to be reflective of individuals with diverse backgrounds and skills working across the sector, the PPA Next Gen board will be made up of 15 members aged under 30, and with a minimum of three years’ industry experience.

The appointment will be for 18 months and offers access to senior leaders across the publishing industry. Working in tandem and collaboratively with the main PPA board, Next Gen members will be able to share their experiences, knowledge and voices to champion the sector, what it means to be part of it and help to shape future solutions.

PPA Next Gen Board members will be supported by several industry mentors, who will provide an opportunity to gain first-hand experience of operating at board level.

Applications are open to PPA member businesses from Thursday 16 March 2023 via a dedicated microsite and close 28 April 2023. Selection will be by a panel of industry executives, with successful candidates announced by 21st June 2023.

Sajeeda Merali, CEO, PPA said: “This is a great opportunity for young and aspiring talent to gain real life board experience and work alongside some of the best in our business, so I encourage people to apply. We see the PPA Next Gen board as a conduit for new ideas and energy to feed into the overall industry agenda, helping to champion the sector’s People, Products, and Audience. It’s important the Next Gen Board reflects all jobs and the diversity of our member businesses, and I’m excited to see how both boards will work in tandem for the benefit of all our members.”

The first redesigned issue of olive magazine, out this month, includes the launch of interactive videos, embedded into feature pages accessible via QR codes so readers can further explore.

Christine Hayes, Editor in Chief said: “olive’s new look gives the magazine an edge on newsstands and the integration of video content provides an opportunity to grow our audience of passionate foodies.”

Creative Director, Ben Curtis added: “We’ve been looking at new and interactive ways to simplify the reader’s experience. Stand-out fonts, and creating bespoke videos for our print content gives added value to our audience and allows readers to immerse themselves in the restaurant or person we’re writing about.”

The March issue of olive magazine is on sale now, priced at £5.99.

In the first issue there’s an exclusive interview with Professor Brian Cox, and Robin Ince shares a feature that pits the story writing skills of a professional writer against artificial intelligence.

Catering to all readers with a thirst for knowledge and an inquisitive mind, IQ also offers a mix of puzzles and mind-bending challenges, perfect for readers who love to put their intellect to the test.

Cath Hill, CEO of Mensa said: “I am delighted with our new magazine and hope our members will be equally as pleased. There is a wonderful variety of features, which makes for a fascinating read, and we’ve also been very fortunate with the profile of our interviewees. I look forward to our continued partnership with Think and I can’t wait to see what’s planned for the next issue.”

John Innes, Executive Director of Think added: “Working on the new Mensa members magazine has been a joy. There are so many interesting stories to tell that our challenge hasn’t been what to include, but what to leave out. We’re looking forward to telling lots of exciting stories in the months ahead.”

Countryside, a National Farmers’ Union publication, has been in the market for 25 years – now it’s been refreshed with a new front cover with more entry points to entice newsstand buyers, plus new columnists, improved design, and a full rebrand.

Martin Stanhope, Countryside Editor said: “I must confess that we began this process more as an evolution to a well-regarded product, but the project quickly became much larger and more involved as we re-imagined the flow of the magazine and worked to give it a more campaigning edge. We think we’ve come up with a winning formula, both in terms of content and design.”

He continued: “As fellow magazine folk will probably know, doing a redesign and relaunch is quite an intense process with lots of ideas and creativity, but it’s not without its challenges, as it sometimes feels like you’re producing a ‘shadow magazine’, whilst also turning out the existing format. We’ll be doing some survey work over the next few months to gauge the reaction of members and subscribers, but so far the response has been really positive.”

April’s edition is available here.