Specifically curated with B2B and B2C subscription marketing professionals in mind, each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.
The interactive full-day courses (10:30-16:00) will be held in central London and will include the latest best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.
David Bostock, Membership Manager, PPA said: “The courses were a massive hit with marketers last year. Abi’s track-record as an exceptional subscription director is unquestionable, but she also possesses a unique ability to translate all that passion and knowledge into the learning environment to deliver incredible results.”
The courses:
- 18 June | An introduction to the art and science of subscriptions
- 9 July | Profitable strategies for engaging and retaining customers
- 16 September | The secret to successful subscription campaign planning
- 26 September | Who is my customer? Audience development and customer targeting in subscriptions
- 14 October | Building brilliant customer relationships through effective personalisation and first-party data
- 21 November | Supercharge your social and community networks for subscription success
The courses start from £235 + VAT per person. If you book five places you get the sixth for free.
For more information and to book, click here.