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Tag: collaboration

  • The Big Issue and Canopy Media join forces for media sales partnership

    The Big Issue and Canopy Media join forces for media sales partnership

    This partnership follows the success of Canopy’s existing long-term partnerships which include The Independent, The Guardian, The Daily Telegraph, Reach PLC, Hearst UK, Future plc, DC Thomson, The Spectator, and HELLO! Magazine.

    With an engaged audience, partnering with The Big Issue offers brands an exclusive opportunity to align with a heritage brand and delivers access to a desirable audience are environmentally, socially, and ethically aware.

    Paloma Walder, Managing Director at Canopy, said: ” The Big Issue creates significant social impact and we are delighted to help support driving profit through cross-platform ad sales, which in turn supports The Big Issue in continuing their mission to help millions of people in the UK who are affected by poverty. At a time when premium publishers face more challenges than ever before, Canopy is the right partner to deliver focus on driving sales.”

    Russell Blackman, Managing Director at the Big Issue, added: “The publishing industry continues to evolve at pace, and we’re committed to providing our commercial partners with the best products and services in the marketplace. Now that we’re part of the Canopy family, we have more resources than ever to extend our reach and help advertisers gain maximum brand exposure and engagement via our trusted and respected brand. Canopy’s depth of expertise and commitment to superior service sits perfectly alongside our own passion for delivering a high-quality experience through all of our content channels.”

  • PPA subscription marketing courses return

    PPA subscription marketing courses return

    Specifically curated with B2B and B2C subscription marketing professionals in mind, each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.

    The interactive full-day courses (10:30-16:00) will be held in central London and will include the latest best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.

    David Bostock, Membership Manager, PPA said: “The courses were a massive hit with marketers last year. Abi’s track-record as an exceptional subscription director is unquestionable, but she also possesses a unique ability to translate all that passion and knowledge into the learning environment to deliver incredible results.”

    The courses:

    • 18 June | An introduction to the art and science of subscriptions
    • 9 July | Profitable strategies for engaging and retaining customers
    • 16 September | The secret to successful subscription campaign planning
    • 26 September | Who is my customer? Audience development and customer targeting in subscriptions
    • 14 October | Building brilliant customer relationships through effective personalisation and first-party data
    • 21 November | Supercharge your social and community networks for subscription success

    The courses start from £235 + VAT per person. If you book five places you get the sixth for free.

    For more information and to book, click here.

  • PPA and Air Business renew strategic partnership for 15th consecutive year

    PPA and Air Business renew strategic partnership for 15th consecutive year

    Air Business is renowned for providing publishers and media businesses with high-quality solutions for their logistics and technology challenges.

    This year Air Business is expanding its global event logistics services and launching a new eCommerce shipping platform, Consero, to further serve the diverse requirements of the industry.

    Adam Sherman, Chief Executive Officer, Air Business commented: “We are excited to renew our partnership with the PPA for another year and we look forward to continued collaboration with publishers and media businesses throughout 2024. We hope that our expanded services, particularly in event logistics and eCommerce technology, will provide a springboard for our clients to achieve their growth targets.”

    Sajeeda Merali, Chief Executive Officer, PPA added: “Air Business has been consistently supportive of our sector’s activities and initiatives for many years, and I’m delighted to see our partnership continue.”

  • New category: PPA Community Engagement Award

    New category: PPA Community Engagement Award

    The judges will be looking to understand how entrants deliver content and value to their audience, as well as opportunities for commercial monetisation. Publishers will need to be able to demonstrate the impact of their activity – engagement, audience growth, commercial performance, as well as evidence of advertiser ROI.

    Beth Crane, PPA Next Gen Board member and Affiliates Director, Immediate Media commented:“We designed the Community Engagement award to showcase inspiring examples of brands who are building spaces for meaningful conversation with their special interest audiences. In an era where authenticity is key, we’re excited to hear from those who demonstrate how creating these spaces allows them to stay aligned to their audience’s interests and values. And in turn, helps them to deliver highly trusted content”.

    Sophie Eke, PPA Next Gen Board mentor and Chief Marketing Officer, Arc added: “I am thrilled to see the hard work of the PPA Next Gen Board result in a new Community Engagement category for this year’s PPA awards. Specialist communities are extremely valuable, they provide relevant and engaging content and promote individuality and trust with our audiences. We hope the new award will inspire PPA members to showcase their communities and the power they hold to inform trusted content which is firmly at the heart of business and consumer media.”

    The PPA Next Gen Board is a group of fifteen aspiring under 30s who have been chosen from across the industry to work in tandem and collaboratively with the main PPA board to help shape the future of the specialist interest media sector.

    PPA members and independent publishers receive discounts on Awards entries. Entry deadline: 9 February 2024. Eligibility period: 1 Jan 2023 – 31 Jan 2024. You can find out more and enter here.

  • Air Business appoints leading academic publishing figure

    Air Business appoints leading academic publishing figure

    Peter Coebergh, former Chief Executive Officer at Brill, a leading publisher in the fields of Humanities, International Law, and Social Sciences, will provide insight and expertise across sales and marketing strategy, product development, service delivery, and customer experience.

    This appointment follows significant investment in technology and systems over the past few years, which has seen Air Business continue to develop its service offering to meet the ever-evolving needs of all its customers, with specific customisation for academic publishers. As a long-standing supplier to the market, Air Business’ subscriptions arm was previously owned by Reed Business Information, part of what is now the RELX Group, demonstrating a rich heritage in the sector. 

    Adam Sherman, Chief Executive Officer, Air Business, commented: “Peter is a fantastic addition to our academic team and his appointment will build on the investment that we have made in this sector in recent years. Peter brings with him an enormous wealth of knowledge and experience which I am sure will prove invaluable to our clients.”

    Peter Coebergh, Advisor for Academic Development, Air Business, added: “I am thrilled to be joining Air Business to help drive growth in the academic publishing market. Having worked directly with Air Business in the past, I have been extremely impressed by the expertise demonstrated by the team, and the high-quality services they provide, from migration through to the general day-to-day business of supporting complex academic clients.”

  • ABC named as first UK certifier for Journalism Trust Initiative

    ABC named as first UK certifier for Journalism Trust Initiative

    Achieving certification following ABC’s independent audit will demonstrate a media outlet’s commitment to delivering ethical, high-quality transparent journalism in compliance with the JTI standard.

    JTI, developed by Reporters Without Borders, is an international standard for trustworthy journalism that focuses on the identity and transparency of media outlets and on professional standards and accountability mechanisms that govern their content production. The ultimate goal of JTI is to support the right to information by making it easier for citizens to identify reliable media.

    Fiona O’Brien, Director of Reporters Without Borders UK Bureau said: “We will work hand in hand with ABC to help publishers embark on the certification process. The JTI standard can support and consolidate existing approaches to trust in news and media in the UK.”

    Simon Redlich, Chief Executive of ABC added: “As an industry-owned auditor, our role has always been to strengthen trust in media by enabling companies to demonstrate their credibility in tangible ways. This aligns perfectly with the JTI’s aim to provide trustworthy journalism with a tool to clearly distinguish itself in our busy information space.”

    To be awarded JTI certification, publishers must demonstrate they comply with 130 criteria points. As a first step, businesses can complete a free self-evaluation here which will provide a JTI transparency report. This self-evaluation helps media outlets prepare for the full audit needed to obtain JTI certification and identify areas for improvement.

  • The Daily Mail and General Trust (DMGT) makes strategic investment in What on Earth Magazines Ltd 

    The Daily Mail and General Trust (DMGT) makes strategic investment in What on Earth Magazines Ltd 

    Earth Magazines Ltd, Founder and CEO, Christopher Lloyd said: “Giving children a beautiful, printed monthly magazine is the perfect way to engage all curious minds. This partnership gives us the investment and reach to make Britannica’s What on Earth! Magazine a key part of any family’s desire to instil a love of learning through reading.”

    DMGT’s Chief Investment Officer – Originations, Christopher Fordham added: “We think the product that Christopher and his team has created is truly inspirational. We look forward to making Britannica’s What on Earth! Magazine a central part of DMGT’s family offering for generations to come,”

    What on Earth! Magazine is a highly visual non-fiction monthly magazine designed for ages 6 – 14. Each issue covers a wide range of topics from science to sport and music to history, and every fact is checked by Britannica experts. 

    Britannica’s What on Earth! Magazine is published 10 times a year. Subscriptions start from as little as £29.99 and special offers include a free Britannica children’s encyclopaedia as a sign-up gift.  

  • Immediate Media partner with Werther’s Original for exclusive campaign

    Immediate Media partner with Werther’s Original for exclusive campaign

    Titled A Little Piece of Warmth, the campaign sees highly targeted digital display and social amplification across Immediate brands including BBC Good Food, Easy Cook, and olive – driving audiences to a digital hub.

    The hub features a series of innovative recipes, developed by Immediate’s food team, offering new ways of enjoying Werther’s Originals – from banana and sultana oat bars to caramelised Korean beef with sticky rice.

    Immediate’s content studio, Imagine, has overseen the creative development and execution of the campaign, including video content and enticing imagery. Further amplification will occur via print, podcast, and live events.

    Sam Pietrasiewicz, Senior Partnerships Manager at Immediate, says: “We are thrilled to join forces with Werther’s Original once again. Drawing on the momentum of last year’s successful campaign, we bring the full power of our world-class content studio, unparalleled food knowledge as the home of the UK’s no. 1 food brand, and an extensive array of publishing platforms. This gives Werther’s Original an ideal opportunity to engage with a highly receptive audience, igniting their curiosity and inviting them to sample the delights of the Werther’s Original collection.”

    The campaign includes a digital ad takeover of BBC Good Food and video-first social amplification, inviting consumers to a competition hosted on the campaign microsite. Select entries will be showcased on the campaign’s ‘wall of warmth’ both online and on social media.

    Meanwhile the campaign’s print activation will see an olive magazine cover sponsorship, inviting caramel lovers to explore new ways of enjoying Werther’s Original candies. It will also see advertorials in titles across the portfolio, including BBC Good Food, BBC Gardeners’ World and Radio Times, reaching Immediate’s passionate and scaled audiences.

    Werther’s Original will also have a presence at a series of BBC Good Food Shows over the Summer.

    Finally, the campaign will include a podcast sponsorship of BBC Good Food’s Tom Kerridge podcast, and an outdoor ‘plodcast’ with BBC Countryfile, plus continuing a bespoke sponsorship of the olive podcast.

  • Air Business partners with Carbonology to reduce carbon footprint

    Air Business partners with Carbonology to reduce carbon footprint

    The two companies have also developed a Sustainability Matrix for outbound goods, enabling the company to identify distances that goods travel and long-term monitoring of Air Business’s downstream transportation emissions. 

    Adam Sherman, Chief Executive Officer at Air Business, commented: “We are fully committed to minimising emissions across our business and throughout our supply chain. Sustainability is an integral consideration for any company, particularly those involved in the logistics industry, so this is another important step forward in our sustainability journey.”  

    Anthony Bunker, Accreditation and Sustainability Manager at Air Business, added “We are now tracking a wide range of emissions related to Air Business, including upstream and downstream transportation, business travel, employee commuting, homeworking, and the recycling of materials. All of this information feeds in to support our wider Sustainability Roadmap and Carbon Reduction planning.” 

  • British Vogue releases first ever Braille issue

    British Vogue releases first ever Braille issue

    The first issue features 19 Disabled talents from across fashion, sport, the arts, and activism – representing some of the 16 million Disabled people living in the UK. The issue highlights how the fashion industry can be more inclusive and adapt to better support the Disabled community.

    Vivienne Francis, RNIB’s Chief Social Change Officer, said: “British Vogue’s May issue goes a long way to challenging not just the fashion industry, but society, to be more inclusive and it’s fantastic to be working with them to make the Braille and audio versions a reality. Fashion sits at the heart of identity and can communicate who we are. This issue demonstrates that we can make fashion accessible to everyone. We hope that the impact of this issue leaves a lasting legacy in rethinking disability and that other people, and other brands, pick up the baton to consider how they can contribute to a more inclusive society.”

    Edward Enninful, Editor-in-Chief, British Vogue wrote on Instagram: “The Vogue team and I are delighted by the response to the May issue, but what the process of making it taught us is that what’s most important are tangible and lasting changes. Vogue and the fashion and publishing industries have a great deal to do still, but it makes me very happy to see the arrival of these first Braille issues today.”

    The Braille and audio formats of the May 2023 issue will be available from 5 May. Additionally, all issues of British Vogue for the next year will be available in audio format and for Braille readers in physical and digital formats.

    Kimberley Burrows, a blind artist plans to buy British Vogue for the first time, now that it is available in Braille, she said: “This is a powerful step towards inclusivity and representation in the fashion industry. By spotlighting disabled talent, trailblazers, advocates, and change makers, British Vogue is challenging the industry to take a long-overdue look at the way it has historically excluded people like me. This issue is an important reminder that disability is not a limitation or a barrier to beauty, creativity, or success. As a blind artist, with a strong interest in beauty and fashion, it is deeply encouraging and refreshing.”

    To be sent the audio file, to print a Braille file of the issue at home for free, or to register your interest in receiving a physical Braille copy, email accessiblevogue@condenast.co.uk

    RNIB’s Business Services team can help you understand the needs of people with disabilities to ensure your business is inclusive. Find out more here.