We’re all aware of the challenge. Literacy levels are falling, and reading for pleasure is in decline across all age groups. This has real implications for education, opportunity, and wellbeing.
As publishers, this is where we can make a difference. Our sector plays a unique role in inspiring curiosity, shaping culture, and helping people engage with the world. The Year of Reading gives us a powerful platform to demonstrate that impact, collectively.
How you can get involved
Amplify the campaign across the year
Use the ‘Go All In’ campaign assets across your brands and channels:
- Editorial content, features, and callouts
- Social, newsletters, and websites
- Events and community engagement
Please follow the campaign brand guidance and let us know how you plan to support so we can showcase the sector’s collective impact. You can download assets here.
Pledge your support
We’re encouraging all members to support the campaign, either:
- In kind – editorial space, media inventory, access to content, events
- Financially – where appropriate
There are already some great examples across the industry. PPA member DC Thomson (Beano) has pledged support and was part of the recent Scottish launch, including community activations and character-led engagement. Find out more here.
Explore deeper partnerships
For those looking to play a bigger role, there are opportunities to become a strategic funding partner, with additional visibility and involvement. If you’d like to explore this, please contact: Theo Coyne, Partnerships Lead, National Literacy Trust (theo.coyne@literacytrust.org.uk).
We hope you can get involved in whatever way works for your organisation and would love to hear your plans.
You can read more about the campaign here.