He emphasised the government’s commitment to protecting the media’s role in upholding democratic values, even as digital technology rapidly evolves.
The PPA along with a coalition of businesses and associations (who represent rightsholders and creatives) is working closely to develop a coordinated approach to tackle copyright infringement carried out by AI developers.
The Government is expected to consult on the matter in due course, and the PPA will be responding to the inquiry in consultation with members.
If you would like to speak about this issue further, or share views with the team, you can get in contact with our Head of Policy and Public Affairs, Eilidh Wilson (eilidh.wilson@ppa.co.uk)
