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Based in London and reporting into Global Editorial Director Adam Baidawi, Clark will drive the editorial vision, creative direction and event execution for British GQ. He will begin the role on 1st June.

Clark joined the title in 2022 and has served as Senior Style Editor. He played a significant role in reshaping British GQ’s style and grooming coverage, leading on partnerships with the British Fashion Council and Paul Smith Foundation, launching the biannual Grooming Pages supplement and overseeing the GQ Grooming Box. As British GQ’s foremost fashion journalist, he profiled leading designers including Haider Ackermann, Daniel Lee, Brunello Cucinelli, and Grace Wales Bonner.

Adam Baidawi, Global Editorial Director, GQ said: “Murray has exactly the instincts British GQ needs for its next era: crisp editorial judgement, a very modern understanding of digital culture, and a clear sense of how to make our brand feel alive across every platform. He knows how to spot where culture is moving, and how to turn that into work that feels intelligent, useful and unmistakably GQ. I’m thrilled to see him take the reins.”

Murray Clark, Head of Editorial Content, British GQ added: “After admiring GQ from afar for my entire childhood and formative years, it is an unreal honour to be leading our team into the next age. When there’s so much change afoot, I look forward to taking GQ beyond our strongholds, to tell the many stories of menswear and masculinity from all parts of this incredible country.”

A new PPA Paid Work Experience pilot has been developed, and we’re inviting PPA members to get involved.

This programme, building on the PPA’s Good Hiring initiative, is designed to help address the challenges of both finding roles for applicants and creating a framework for employers with practical benefits for your teams.

Contact Genevieve.miller@ppa.co.uk to receive the PPA Paid Work Experience Employer Guide and find out how you can take part.

Why get involved?

An extra pair of hands and a new perspective

Hosting a paid work experience participant offers flexible, additional support at a time when teams are often stretched. Participants can contribute to live projects, bring different thinking, and offer insight into emerging audiences, platforms and trends.

Discover and develop future talent

Placements (typically around four weeks) create an opportunity to connect with potential future hires, while opening the industry to individuals who may not otherwise have access through structured, paid opportunities.

Designed to work for your business

We’ve developed a practical, flexible framework to support members at every stage. The PPA Employer Guide will provide clear direction on planning and delivering placements, from onboarding through to project design across different business areas.

This programme has been designed by the PPA’s Next Gen Board, ensuring it reflects both the needs of employers and the expectations of emerging talent.

Register your interest

Whether you’re ready to host a placement, or exploring what’s possible, find out more by contacting Genevieve.miller@ppa.co.uk

Robertson is an experienced journalist, commentator and author, with extensive experience across mainstream media brands. Her previous roles include Associate Diary Editor at The Mail on Sunday and MailOnline, TV Editor at the Sunday Mirror, Consultant Editor at Metro.co.uk and Digital News Director at OK!.

Robertson will be responsible for leading Digital Spy’s editorial output, steering the brand into a bold new era with a focus on expanding reach, deepening audience engagement and driving growth across its social and video platforms.

Siobhan Wykes, Group Editorial Director, Entertainment, said: “Sarah-Louise’s proven ability to deliver impactful content at scale makes her the ideal person to lead Digital Spy into its next chapter.”

Sarah-Louise Robertson said: “Digital Spy is an iconic brand with an audience of millions. I’m excited to be stepping into this role, building on the brand’s success and shaping its future.”

Robertson will begin her role on 11 May.

The judges praised Immediate for its highly impressive, data-led transformation narrative with clear strategic direction, strong leadership, and commercial resilience in difficult market conditions. 

The judges said: “Immediate’s entry demonstrates scale, commercial sophistication and a clear understanding of portfolio management.”

Immediate was also recognised for “innovation across formats and platforms, sophisticated partner tools, effective cross brand collaborations, purposeful investment in AI capability, and a strong commitment to people, diversity and sustainability that is seen as setting an industry benchmark.”

Sean Cornwell, Immediate CEO, said: “We’re delighted to be named Campaign’s Media Company of the Year. This recognition reflects the strength of our brands, the progress we’re making to transform our business and the talent and commitment of our teams across Immediate. It’s particularly encouraging to see our investment in data, technology and AI, alongside creativity and human expertise, recognised as we continue to build sustainable, long‑term growth.”

The Campaign Awards celebrate excellence across the UK media, advertising and marketing industry, recognising standout work from companies and teams. This win reflects the progress Immediate has made in recent years and recognises the business as setting an industry benchmark for innovation, leadership, and purposeful growth.

By mapping these variables, we are able to identify which models are more vulnerable, and which factors provide resilience and protection.

The result is a practical diagnostic framework, designed to help members assess their position and identify the most appropriate strategic pathway for their business.

To use the framework, you must be a PPA member. Please log in below and select from the appropriate drop-down options.

Commissioned by the PPA, the report, entitled Humans and Machines: The Everywhere Equation, uses data insights and real-world case studies to explore how shifting technology trends and consumer behaviour are impacting media businesses, and how publishers can build sustainable revenue streams based around human connections, while optimising for the AI age.

Key findings include:

• AI is making trusted editorial brands more important in a world of infinite content
• Human connection is one of publishers’ most valuable assets
• Prioritisation is key. Publishers do not need to be everywhere to succeed
• Search is no longer a reliable growth engine for publishers
• Community is publishing’s strongest defence against platform disruption
• Events and memberships are growing in importance
• Apps and product experience matter more than ever

As AI, platform evolution, search, and the creator economy are fundamentally reshaping how content is discovered, distributed and consumed, the report warns that publishers shouldn’t try to be everything to all consumers, but should focus on the core drivers of audience behaviour: trust, usefulness, habit and community.

The research shows that audience trust remains closely tied to human-led content, with 78% of UK adults preferring human-driven online content and news. Community, membership models and participatory experiences are moving from supplementary strategies to core business models. Journalists, creators and talent remain central to building loyal followings, an area where publishers can experiment. For example, the report features lifestyle publisher Sheerluxe as a case study for its highly successful employee-generated content, making its staff the recognisable stars of its social channels.

The report also explores how users are increasingly interacting with AI tools and platforms rather than publisher brands and search engines. As a result, publishers must optimise for these platforms, AI models, recommendation systems, and emerging agentic interfaces, each rewarding different content, engagement, formats, and narratives.

This means publishers need to embrace uncertainty and experiment. AI has made this more accessible, with some publishers now using what the report calls ‘punk experimentation’ – rapid and continuous testing for content optimisation. This approach allows even small publishers to innovate quickly without the burden of high costs or expensive bespoke systems. For example, Australian publisher Man of Many built its own AI operating system covering SEO, metadata and reporting in months. Smaller teams, with lower overheads, can experiment more freely and move faster than larger organisations with bigger systems. 

Sajeeda Merali, CEO of the PPA, said:

“This report is a timely reminder that while technology continues to reshape how audiences discover and consume content, some fundamentals remain constant. People seek belonging, trusted voices, and meaningful connection. These are qualities AI cannot replicate, and where trusted editorial brands have a clear and enduring advantage.

Organisations best positioned to succeed are those investing in human creativity, protecting valuable intellectual property, and serving clearly defined communities with depth and authority. Trusted editorial brands have a unique ability to create valuable and memorable experiences for audiences, and meaningful outcomes for commercial partners. That is why our sector remains so important, and why its future remains full of opportunity.”

Claire Enders, CEO, Enders Analysis added:

“Enders Analysis has long argued that trusted media is a fundamental good, built on original work, editorial judgement, and relationships with audiences measured in decades rather than quarters. We are delighted to have partnered again with the Professional Publishers Association on this research.

The ground is shifting, and our report is clear-eyed about the pressures. But it also shows the response taking shape. The publishers navigating this period well are investing in direct relationships, distinctive voice, and the formats and communities that machines cannot replicate. The direction of travel is not settled, but nor is it one-way.

What is plain is that these publishers are doing what the best publishers have always done: knowing their audiences precisely, investing in human expertise, and refusing to compete on terms the economics do not support. Trust, in a contested information environment, is not a soft asset. It is the asset.”

PPA members and 2026 Festival delegates can access the full report here. If you have an access issues, please email info@ppa.co.uk

This new route enables publishers to produce high-quality print in the Netherlands while benefiting from domestic UK delivery prices and standards.

Following Brexit, distribution to the UK from the EU has become more complex with increased costs, longer delivery times, and reduced predictability.

Under this model, books and publications, produced on demand by Printforce in the Netherlands, are collected daily by Air Business and transported to the UK. Once there, they enter directly into Royal Mail’s network and will be treated as domestic mail, giving publishers reliable service levels and door-to-door delivery – typically within 72 hours.

The solution is supported by Air Business’s Consero platform, which manages shipping data, label generation and compliance requirements at source. By preparing items for UK delivery before they leave the EU, the process reduces manual intervention, minimises errors, and provides end-to-end visibility from production to delivery.

Phil Holland, Director of Global e-Commerce Account Management, Air Business comments: “Publishers need distribution routes that are predictable, scalable, and commercially viable post Brexit. By combining Printforce’s European Print-on-Demand capability with local UK tracked postal injection utilising competitive rates from Royal Mail, we’ve created a route that removes cross-border friction while maintaining delivery speed, cost control, and full visibility from production to doorstep.”

This approach offers a compelling commercial advantage. Publishers can opt for EU-based production, often more, cost-effective – without facing higher distribution costs or extended delivery times. Initial results from clients using this route include fewer delivery related enquiries and a reduction in “where is my order” requests.

The collaboration is also designed to scale. Books and publications are VAT exempt in the UK and Royal Mail is actively supporting EU-UK trade routes, making the model commercially attractive for publishers with growing UK readerships.

Thom Ringsma Managing Director, Printforce comments: “This partnership gives publishers greater flexibility in how they produce and distribute print for the UK market. They can continue to benefit from high-quality, efficient production in Europe while accessing domestic UK delivery standards. It’s a practical solution to a challenge many publishers are still navigating.”

Fran Davies, Commercial Import Manager, Royal Mail added: “This partnership shows what’s possible when the right partners come together. By injecting EU-produced items directly into Royal Mail’s trusted network, publishers benefit from fast and reliable delivery. It’s a smart, scalable model that supports growing trade between the EU and the UK.”

Hosted by Farmers Guardian’s Ellie Layton and Tom Ryder, both young farmers themselves, the podcast explores the challenges, opportunities, and realities facing the next generation, from policy and funding to food production and rural life.

The series, sponsored by Ariat Work, aims to engage young farmers in discussions about their concerns and experiences, with new episodes released on the first Tuesday of every month.

In the first episode, Ellie and Tom are joined by Shadow Defra Secretary, Victoria Atkins, to discuss Inheritance Tax, the future of farm support, animal welfare, and whether the Conservatives can win back farmers ahead of the next election.

Episode one: ‘Ploughing through Politics with Victoria Atkins: IHT, Brexit and the Future of Farming.’ Listen here.

Building on the legacy of the original Wallpaper* City Guides – an 80-strong series first launched in 2006 – the new Travel Guides return in 2026 with Milan, London, New York City and Paris. Each edition is curated by a Wallpaper* writer based in the city, offering a distinctly local, insider perspective on four of the world’s most culturally dynamic and design-forward destinations.

From vibrant neighbourhoods and standout cafés and restaurants to striking architecture, distinctive retail, and exceptional hotels, each pocket-sized guide presents a carefully curated selection of content.

Bill Prince, Editor-in-Chief of Wallpaper* commented: “Wallpaper* Travel Guides have always offered a distinctive perspective on the world’s most exciting places. “As Wallpaper* celebrates our 30th anniversary, it’s a fitting moment to reintroduce a product that reflects the values to which we have always adhered – a focus on quality, a global perspective, and an appreciation of the finer details that make a destination truly memorable.”

To mark the relaunch, Wallpaper* will also have a presence at Milan Design Week, bringing the spirit of the guides into the city through a dedicated kiosk activation.

Wallpaper* has also partnered with Fiat to brand four Topolino cars in the colours of the new Travel Guides, which will be visible across Milan throughout the week. 

The brand has commissioned Milanese design studio NM3 to create a series of furniture to complement the books, including a trio of benches and a book display crafted from zinc-plated iron panels in the studio’s distinctive, minimalist style.

All four guides retail at £15 / €20 and are published by Wallpaper*. They are available globally via selected retailers and online at wallpaper.com.