The former TeamRock site has been migrated to Future’s in-house platform, with each individual brand sitting under its own channel on the website.
Building on an existing fan base of 1.8 million unique monthly users, Louder will be the online home of Classic Rock, Metal Hammer, Prog and The Blues, and will now cover guitar-led music of all kinds – punk rock, alt-rock, hard rock, heavy metal, prog, blues and rock’n’roll – to name a few.
Louder will advise visitors on what to listen to, what to buy and who to see, featuring music news, interviews, opinion pieces and new band profiles.
Music fans are asked to contribute through polls, social media groups and networked reporting.
Future’s proprietary e-commerce platform Hawk will be built into the site to monetise content. Hawk locates the best prices through trusted retailers in real-time, giving users easy access to the best deals.
Alongside the new look and easier navigation, readers can expect a greater focus on buying guides and “how tos”.