Representatives from Mash Media, Mark Allen Group, FSE Media, The Drum, Newtrade Media, and more joined us – it was a fascinating discussion with great insight shared.
Just some of the themes and topics discussed:
• How to turn online users into paid loyal users
• Converting controlled circulation into subscriptions
• Moving into new markets
• The impact of the current economic environment and rising costs
• How to repurpose content effectively
• Finding a value proposition in print to pull audiences into digital engagement
• Understanding how much a customer is worth
The PPA regularly facilitates events and discussion groups like this. If you are interested in learning more and joining in the future, please get in touch with Aisling Hilsdon, PPA Community Manager aisling.hilsdon@ppa.co.uk