We will be hosting six practical and interactive half-day courses, designed for marketers working in B2C and B2B media, and will include the latest in best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.
Each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.
The courses will be in central London and take place from 10.30 to 15.30.
Dates and topics:
- 20th April: An introduction to the art and science of subscriptions
- 1st June: Profitable strategies for engaging and retaining customers
- 6th July: Who is my customer? Audience development and customer targeting in subscriptions
- 15th September: The secret to successful subscription campaign planning
- 19th October: Building brilliant customer relationships through effective personalisation and first-party data
- 15th November: Supercharge your social and community networks for subscription success
Member and non-member rates available. Find out more here.