National Geographic is launching a new magazine aimed at children aged 3-6: National Geographic Little Kids magazine.
Each issue of National Geographic Little Kids magazine will be contain activities, colourful photos, fun facts and exciting puzzles about wildlife, culture and the natural world. Based on the results of a 2019 National Geographic Kids reader survey, 95% of readers’ parents believe conservation is important to their family.
- Pre-school titles have shown strong resilience in the face of the cost-of-living crisis with YoY RSV up 4.1%
- Rise of home working has allowed parents to spend more time with family but has created a need to keep children occupied
- Sustainability and environmental impact are now key concerns for shoppers and their families
On the launch of National Geographic Little Kids magazine, Managing Director Peter Johnson says, “Our mission is to educate people on the world’s social and environmental issues. Empathy develops in children as early as 2 years old so teaching children to care for our planet and the natural world can’t start soon enough. With National Geographic Little Kids magazine, we’ll show them how to do this in a fun and entertaining way. We feel National Geographic Little Kids is something vitally needed and wanted in the market as parents look for ways to teach their children about our wonderful, diverse, natural world.”
The new title will be on sale from 23 January 2023, priced £3.99, and published 13 times a year.
