Just Ask is a free toolkit that allows retailers to let their customers know they can order their favourite magazines in store.
Spearheaded by RN magazine (published by Newtrade Media), the campaign is supported by the PPA, Seymour Distribution, The Fed, and leading consumer publishers.
Jack Courtez, Editor, RN magazine commented: “This massive investment from RN in the relaunch of Just Ask celebrates the title’s 135-year history of providing support and advice to retailers in the magazine category. We are urging as many retailers as possible to start using the free promotional materials to secure extra magazine sales without taking up extra space on shelves.”
The campaign also allows retailers to promote their magazine range to customers digitally, with marketing materials that can be used across their social media platforms. If publishers have any upcoming launches, promotions, or special issues that they would like spotlighted on social marketing materials, contact dia.stronach@newtrade.co.uk.
Leading publishers have pledged to run adverts in their upcoming editions to promote placing shop save orders with local stores, to their readers.
Publishers who wish to support the campaign can download various assets below for use in their magazines and on social media
Download in-magazine adverts – two options below…
Download Just Ask Design Style Guide below…
Publishers are also asked to promote the shop-save service through displaying the ‘Just Ask’ logo or a shopsave form in their titles.
In-store and digital point-of-sale material (PoS) were sent to retailers with the 6 September 2024 issue of RN magazine. Downloadable versions of retailer assets can be viewed here https://www.betterretailing.com/just-ask/
