PPA Festival 2023: takeaways from the Content stage

Trusted, quality content has always been the bedrock of our industry, but is AI about to change all that? Why is it more important than ever for editors to stand up for what they believe in, and how has consumer behaviour changed since the pandemic?

British Vogue releases first ever Braille issue

Produced in collaboration with leading sight loss charity, the Royal National Institute of Blind People (RNIB), the May edition is the first in a year-long campaign where all issues of British Vogue will be available in audio and Braille formats.

Unlocking the power of data: driving business impact

One of the key takeouts at the PPA Festival last week was the continued rising importance of the consumer value exchange in revenue generation, and the significance of knowing everything about your consumer to grow and diversify revenues across digital channels.

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