Author: Abi Murphy

The Subthread is a platform aimed at brand leaders, marketers, innovators, and creatives who want to stay one step ahead in tech, culture, and creativity.

It launches with a weekly newsletter and articles, with podcasts and live events rolling out over the next two months. A multimedia studio service and branded content solutions are also available for brands and startups looking to make an impact.

The Subthread contains original reporting, podcasts, video, and curated events designed to surface the signals of change before they hit the mainstream.

Their aim is to inspire action, connect forward-thinking minds, and spotlight the people, tools, and ideas defining the future.

Alexandra Zeevalkink commented: “We don’t chase hype, we spotlight real signals. Our goal is to connect future-minded leaders and inspire action, not just conversation. At a time when many peers are closing or scaling down, we’re taking a considered approach to growth – staying lean, learning new skills, and embracing technology, just as we recommend for our audience.”

The content is focused on B2B, but they invest heavily in creativity. Readers can expect standout stories with strong video production and visuals.

The Subthread team includes Alexandra Zeevalkink, Editor-in-Chief; Rich Hewes, Writer & Host; and Hannah Bowler, Editor & Producer.

This move reflects Grazia’s commitment to delivering a premium experience for its readers while creating an enhanced, high-quality environment for advertisers. 

The perfect bound format is part of a wider strategy to elevate the brand and ensure its presentation reflects the calibre of its editorial content.

Grazia Editor-In-Chief Hattie Brett commented: “We’re really excited about the next stage of Grazia’s growth:  doubling down on the premium environment that has already seen us create a meaningful relationship with our valuable, influential audience of ABC1 women. Elevating both the print and digital environments means we can super-serve the fashion news and shopping edits we know they come to Grazia for – and ensure they stick around for the storytelling that makes them feel part of a brand that understands them.”

Alongside this design and production upgrade, Grazia is investing further in original photography and introducing new columnists and voices to broaden its editorial perspectives.

The magazine will also expand its fashion coverage with more shoots dedicated to accessories and jewellery, bringing greater depth and richness to Grazia’s content. 

This initiative sits alongside broader developments across Grazia’s portfolio, including future enhancements to Grazia’s digital products and propositions. Further details on these plans will be shared in due course.

The stand-alone print edition is a bi-annual, perfect-bound, 144-page bookazine. Readers can expect expert tips, dress advice, and much more. 

Accompanying the release of the print special edition, HELLO!’s dedicated online wedding channel will be sharing a selection of stories, from men’s fashion to celebrity couples.

HELLO! WEDDING is on sale now from all quality newsagents and the National Wedding Show. The next edition will be published in spring.

Launched to mark World Environment Day, the competition was open to any advertiser making tangible progress on environmental, social, and governance (ESG) goals.

Tony’s Chocolonely was crowned winner with the judging panel praising its clear, credible, and impactful ESG work – their mission is to end exploitation in the cocoa industry, fighting against forced labour, child labour, and deforestation.  

The brand’s entry highlighted the “bitter truth” of the cocoa industry’s use of child labour and contribution to deforestation. It presented its “sweet solution” through five Sourcing Principles, which include paying higher prices, ensuring 100% traceability, and improving cocoa quality and yields. 

The advertising campaign will be created by Imagine, Immediate’s award-winning content studio, running across Immediate’s premium digital platforms. Its performance will be tracked using IMClear, Immediate’s proprietary tool for measuring advertising effectiveness against ESG metrics.  

The expert judges included Immediate’s Sustainability lead Michelle Whitehead, Good Food’s Managing Editor Lulu Grimes, BBC Gardeners’ World Content Director, Kevin Smith and Matt Bourn, Director of Communications at the Advertising Association (AA). 

Michelle Whitehead, Immediate’s Sustainability Lead, said: “We were so delighted by the response to this competition with so many brands striving to make a tangible difference. Tony’s Chocolonely’s open-source approach facilitates brands like Waitrose, Aldi, and Ben & Jerry’s to source using its tried-and-tested methods, proving that real change is about lifting everyone, not just leading alone. Immediate wants to help that message travel further.” 

Kevin Smith, Content Director, BBC Gardeners’ World Magazine, added: “Tony’s Chocolonely impressed me hugely as the brand is built on foundations designed to bring about positive change, re-shaping a huge industry. It hasn’t adapted to be better; it exists to make a difference.  Tony’s practices making a meaningful difference on multiple fronts, from working conditions at source to reducing deforestation.” 

Nicola Matthews, Tony’s Chocolonely UKI Head of Marketing: “As a challenger brand our paid media budgets are tiny compared to our competitors so we’re so grateful to Immediate for giving us this opportunity, especially with Less Healthy Food (LHF) regulations round the corner. It will help us reach even more people with our tasty chocolate and vision to end exploitation in cocoa.” 

IMClear is Immediate’s pioneering proprietary tool for measuring advertising effectiveness against ESG metrics and supporting more sustainable media investment.  

Immediate as a company has committed to net zero by 2045, with a target of reducing emissions by 30% by 2030.