In collaboration with:

How leading publishers are redesigning workflows, integrating AI, and aligning teams to drive performance, scale, and revenue in an increasingly unpredictable discovery landscape.

Join us and WP Engine, on Wednesday 24 June (9:00-11:30am) for an editorial workflow masterclass and a morning of networking.

Editorial workflow is no longer just an operational concern, it’s a strategic lever for growth. As search traffic becomes more unpredictable and AI-driven discovery reshapes how audiences find content – the publishers pulling ahead are those rethinking how work gets done.

In a landscape where discoverability can no longer be taken for granted, operational efficiency, editorial agility, and connected workflows are becoming critical competitive advantages.

What to expect

At this PPA Demo Day, WP Engine and senior publishing leaders, including Charlotte Cijffers (Chief Digital Officer, ITP Media Group) will share how they’re evolving publishing workflows to stay ahead in the age of AI. Bringing an international perspective, Charlotte will explore how editorial operations are being optimised at scale across diverse brands, markets and audiences.

Alongside a practical demonstration of WP Engine’s Newsroom platform, the session will explore how modern publishers are adapting to a rapidly changing publishing environment. Balancing speed with governance, supporting editorial creativity while reducing operational friction, and creating more connected ways of working across editorial, product and commercial teams.

Expect practical insight into how publishers are building workflows that not only improve efficiency, but strengthen audience engagement, commercial performance and long-term resilience in an AI-shaped media landscape.

Who is this for?

Anyone in executive, editorial, audience & engagement, growth & revenue, and product & data roles.

This is a free event for PPA members

Speakers

Charlotte Cijffers, Chief Digital Officer, ITP Media Group

Charlotte specialises in audience growth, product strategy, monetisation, and digital transformation.

Working across editorial, commercial, and technology teams, she helps media businesses adapt to rapid platform change and shifting consumer behaviour. Her focus is on building more resilient brands through innovation, stronger first-party relationships, diversified revenue streams, and practical strategies that future-proof media companies beyond reliance on search.

Daniel Bennett, BBC Science Focus Editor & Editorial Development Director, Our Media

Daniel is an award-winning journalist, including winning Editor of the Year at the 2025 PPA Awards, who crafts compelling, original features that get readers excited about science and technology.

Lois Pearson, Deputy Digital Editor, Farmers Guardian

Originally a farmer’s daughter and linguist, Lois spent the early part of her career in content partnerships at Google in London, followed by a stint in project management at a digital agency in her home county of Lancashire. Now working as Deputy Digital Editor for the long-established trade publication Farmers Guardian, Lois applies her digital native approach to a traditional publishing brand and enjoys bringing farming stories to life for the next generation.

Jason Agnew, Senior Engineering Manager, WP Engine

Jason is a Senior Engineering Manager at WP Engine and the former co-founder of Big Bite, a leading enterprise WordPress agency.

Over the past 15+ years, Jason has worked with major global publishers and brands including The Times, The Wall Street Journal, and Macworld. At WP Engine, Jason now leads engineering for Newsroom, WP Engine’s publishing platform focused on modern editorial workflows, newsroom operations, and enterprise media tooling.