Bringing together commercial leaders for learning, networking and strategical discussions around marketing solutions and commercial best practice, this group is open to PPA member firms in the B2B space. The aim of the steering group is to address key challenges like recruitment and retention, discuss relevant metrics for tracking and improving performance, and encourage members to build a network of peers in similar job functions. Meetings take place quarterly, with ad hoc networking opportunities where there is demand.Group members include: Faversham House, Emap, BMJ, Haymarket, Foundry, Stylus, Raconteur, Shard Financial Media, Hemming Group, Incisive Media, Think, Real Deals Media, Mark Allen Group, Newtrade Media, Allies Group, Asian Media Group.